“It seems unfathomable that at a time when so many resources are being mobilized to combat this problem that special interests and for-profit companies are seeking to make our highways more dangerous and unsafe. This is a very bad idea and needs to be stopped now”

~ Geoff McBride, former President of the Toronto Paramedic Association

While the Government of Ontario has raised fines for distracted driving, they are now literally trying increase distraction itself!


Road safety + distraction

The leading cause of highway fatalities is not alcohol or speeding.  The leading cause is driver distraction.  Yet highway billboards are designed with the sole purpose of distracting drivers' attention away from the road.  Even worse, modern digital billboards flash new ads every ten seconds - more than 8,000 times a day.  Recent reports show a direct link between digital billboards and increased traffic accidents.